SHIPPING COUNTDOWN
First Batch Ships In...
Secure your pre-order now. Only 100 units in the launch batch — once they're gone, restock takes 6 weeks.
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WHY EVERYONE'S TALKING
Engineered for the Gym.
Every detail designed to solve a real problem.
EXCLUSIVE
Bench-Lock Fit
Designed to wrap and lock over any gym bench like a fitted cover. Stays in place through every rep — no slipping, no adjusting, full hygienic protection.
EXCLUSIVE
Magnetic Hold
Built-in magnets grip any metal surface — squat racks, benches, cable machines. No more towel sliding off mid-set. No more hanging it on the floor. Just stick, train, go.
EXCLUSIVE
Hidden Zip Pocket
A discreet, sweat-resistant zip pocket holds your phone, keys, cards — right on your towel. No more leaving valuables on the floor or walking back to the locker between sets.
FROM BENCH TO BAG IN 3 STEPS
Built for the Way You Actually Train
No rituals. No instructions. No fiddling. Just one towel that does what every other one doesn't.
1
Lock It On
Wrap the Bench-Lock Fit over any standard bench in 2 seconds. It stays locked through every rep.
2
Stick It Anywhere
Between sets, slap the magnetic side to any metal rack, cable machine or squat frame. No more towel on the floor.
3
Stash It All
Phone, keys, cards — straight into the Hidden Zip Pocket. Stop walking back to the locker between sets.
READ THE STORY
From Our Blog
The thinking, the testing, and the community behind every FITZEN towel.
NEWS
The Story Behind FITZEN: How Three Gym Bag Headaches Sparked a Towel Revolution
Every great product starts with a problem. Ours started with three. Here's how FITZEN went from a garage sketch to Australia's newest premium gym towel.
Read More →
COMMUNITY
Meet the Coaches Who Tested FITZEN First: 5 Aussie Trainers on What Worked
Before we sold a single FITZEN towel, we sent 30 prototypes to 30 lifters across Australia. Five of them were strength coaches. Here's what they said.
Read More →
FITNESS TIPS
Why Your Gym Towel is Letting You Down (And How to Fix It)
Most lifters don't think about their gym towel. But if you're using the wrong one, it's actively making your training experience worse.
Read More →FREQUENTLY ASKED
5 Things Everyone Asks First
We ship from our Sydney warehouse within 24 hours of order placement (business days). Standard delivery is 3–5 business days Australia-wide, express is 1–2 business days. You'll receive a tracking link via email the moment your order is dispatched.
The magnets are safe for everyday use, but please note: during machine washing, the magnets may adhere to the inner wall of certain washing machine models and could interfere with normal function. We recommend placing the towel in a laundry bag when machine washing.
Machine wash cold with similar colours. Do not bleach, do not iron, do not dry clean. The 100% polyester premium long-fibre fabric is ultra-soft and highly absorbent — and stays that way wash after wash when cared for correctly.
The FITZEN Gym Towel measures 118.5cm × 47.5cm (46.65" × 18.7") — long enough to cover a full bench, compact enough to fold into any gym bag. It's designed to be the perfect size for bench press, cable machines, squat racks, and yoga mats.
We offer a 30-day no-questions-asked return policy — if the towel isn't right for you, send it back for a full refund. Have a question? Reach us at info@fitzen.com.au or visit fitzen.com.au.
Don't Miss the Launch
Pre-orders close when the first batch sells out. Join the waitlist and we'll notify you the moment the next drop goes live.
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